Staff
Passionate Experts Dedicated to Your Beauty and Satisfaction
Meet Our Staff
Each member of our team brings expertise, passion, and dedication to ensure exceptional service.
From seasoned professionals with years of industry experience to innovative thinkers shaping our future, our staff is committed to excellence and your satisfaction.
Meet the talented individuals who drive our success and are eager to assist you.
Soraia Zerneri
Meet Soraia, Senior Stylist Director and Shared Owner.
Soraia is the Senior Stylist Director and shared owner at VIP The Jericho Hair Beauty Studio LTD, bringing with her an impressive 39 years of experience in the hair industry.
Throughout her career, she has honed skills in various areas including hair styling, colouring, blondes, highlights, chemical treatments, hair ups, and balayage. Her expertise and passion for hair have allowed her to create stunning transformations for countless clients over the years.
With extensive knowledge and a dedication to staying up-to-date with the latest trends and techniques, she strives to provide exceptional service and help clients achieve their desired look.
Dina Whittaker
Meet Dina, Shared Owner and Financial Manager.
Dina serves as the shared owner and financial manager of our salon. She meticulously oversees financial and operational tasks, ensuring our salon runs smoothly and efficiently.
Dedicated to tackling operational challenges and committed to continuous process improvement.
Alessandra Gonçalves
With over 12 years of experience in the hair industry, I specialise in colour transformations, blonde expertise, and advanced hair treatments. Throughout my career, I’ve invested in numerous professional development courses, particularly in blonde techniques, ensuring I stay at the forefront of the latest trends and methods.
My philosophy is that true beauty is a combination of care, technical precision, and truly listening to each client’s needs. I’m dedicated to ongoing learning and growth, so every appointment is more than just a service — it’s a tailored, high-quality experience designed to bring out the best in each individual.
Francielle Borsa
Francielle Borsa offers a wide range of professional eyebrow and eyelash treatments designed to enhance and define your natural beauty. From tailored brow design, lamination, and tinting to a full menu of lash services—including classic, hybrid, volume, wispy, and Russian styles—each treatment is performed with precision and care.
Whether you’re booking a quick tint, a full set of lash extensions, or a combination treatment, Francielle ensures a comfortable, personalised experience with beautiful, lasting results. Her services also include facial and lip threading, lash lifts, patch tests, and more—perfect for those seeking both everyday elegance and special occasion glam.
Explore a full selection of beauty treatments crafted to leave you feeling confident, polished, and radiant.
Jeane Peixoto
Meet Our Expert Aesthetics and Pharmacy Degree Holder.
With a degree in Aesthetics and Pharmacy and 10 years of experience, she loves helping people feel confident and beautiful. She strives to provide the best treatments for her clients.
Visit The Jericho Hair & Beauty Studio in Oxford for personalised treatments, from facial toning to body rejuvenation.
Exceptional service ensures you’ll feel refreshed and revitalised.
Peter Morch
Meet Peter, Creation By IDG.
Peter handles our marketing efforts, encompassing everything from social media management to the creation of advertisements and in-store materials.
With many years of experience in the creative business, Peter has played a significant role in building concepts, streamlining processes, and optimising sales.
His expertise spans across various marketing channels, ensuring cohesive and effective communication of our brand message.